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- ⚽ Dutch Cup Drama & Corporate Rebranding Done Wrong
⚽ Dutch Cup Drama & Corporate Rebranding Done Wrong
This 14-year-old puts your resume to shame.

In today’s email:
🏆 PSV and Go Ahead Eagles battle for cup final glory
🤦♂️ Tottenham gets very specific about their name
👶 The teen who changed Dutch football forever
⚔️ AZ looks to end Heracles' cup dream
😅 Why Ten Hag might be a genius after all

MATCH PREVIEWS
PSV vs Go Ahead Eagles: A Dutch Cup Semi-Final Showdown!
The KNVB Beker semi-finals are here, and PSV Eindhoven are set to host Go Ahead Eagles at the Philips Stadion. With both teams coming off mixed results in the Eredivisie, this clash offers a chance to reignite their campaigns.
PSV, fresh from a Champions League triumph over Juventus, will be looking to bounce back from a shaky domestic run, while Go Ahead Eagles aim to make history by reaching their first final since 1964-65.
Key Stats to Know
PSV’s Home Dominance: PSV have been a force to reckon with in the KNVB Beker, winning all three of their matches this season. Their form at the Philips Stadion has been solid, with three wins and three draws in their last six games across all competitions. However, their recent Eredivisie struggles (just one win in six) have left them five points behind leaders Ajax, adding extra motivation to secure silverware here.
Go Ahead Eagles’ Resilience: The Eagles have been a surprise package this season, losing just two of their last 12 matches. They’ve scored in every game during this run, except for their recent 2-0 defeat to Ajax. Sitting seventh in the Eredivisie, they’ve already surpassed expectations, but a cup final would be the cherry on top. Their journey to the semis includes wins over Sparta Rotterdam, FC Twente, and VV Noordwijk.
Betting Suggestions
This one feels like PSV’s game to lose. The hosts have the quality and experience to dominate, especially at home, and their recent Champions League heroics should give them a confidence boost. A 3-1 win for PSV at 9.5 is a solid pick, considering their attacking firepower and Go Ahead Eagles’ occasional defensive lapses.
Feeling a bit more adventurous? If you think PSV might take their time to break down a stubborn Go Ahead Eagles side, a 1-1 draw within regulation time at 15.0 offers great value. The Eagles have shown they can compete, and this could be a tighter affair than the odds suggest.
AZ Alkmaar vs Heracles: A Semi-Final Clash with Everything to Play For!
The KNVB Beker semi-finals continue as AZ Alkmaar host Heracles at the AFAS Stadion. With both teams aiming to secure a spot in the final, this promises to be a thrilling encounter. AZ, fresh off victory over two legs vs Galatasaray, will be looking to build momentum, while Heracles hope to bounce back from a recent winless streak.
Key Stats to Know
AZ’s Home Advantage: AZ Alkmaar have been inconsistent lately, with just two wins in their last 11 matches across all competitions. However, they’ve shown resilience at home, winning three of their last five at the AFAS Stadion. Sven Mijnans has been a standout performer, scoring in back-to-back games, and his form could be crucial here.
Heracles’ Defensive Woes: Heracles have struggled defensively this season, conceding more goals than any team outside the bottom two. They’ve lost 11 of their last 12 away games against AZ, making this a daunting task. However, they’ve shown they can score, with Jizz Hornkamp and Luka Kulenovic providing attacking threats.
Betting Suggestions
This one feels like AZ’s game to lose. A straightforward 2-0 win for the hosts at 8.0 looks like a solid bet, especially given Heracles’ defensive vulnerabilities. AZ’s home form and Heracles’ struggles on the road make this a likely outcome.

WTF?
🤦♂️ Don't Call It Tottenham (No, Seriously)
In today's edition of "Things Nobody Asked For," Tottenham Hotspur (sorry, we mean checks notes TOTTENHAM HOTSPUR or Spurs) has decided they're too fancy for just "Tottenham" anymore.
The drama:
• Club demands broadcasters drop standalone "Tottenham" references
• New branding focuses on "Spurs" or full "Tottenham Hotspur" name
• Timing is... interesting (they're currently 12th in the Premier League)
• Even their own fans are facepalming
While some clubs have legitimate reasons for name specificity (looking at you, Manchester United/City), there's literally only one Tottenham. It's like if Starbucks insisted on being called "Starbucks Coffee Company" every single time.
Plot twist: England legend Stuart Pearce called the move "Trump-esque," suggesting it's a classic case of "look over here, not at our league position!"
Bottom line: At a time when fans would probably prefer focusing on, oh, I don't know, winning games, the club's busy sending strongly-worded emails about their preferred nomenclature. But hey, at least they're top of the "Most Unnecessarily Complex Rebranding" league. 🏆

DID YOU KNOW?
The 14-Year-Old Who Kicked Off Dutch Football
The Netherlands' first football club was started by a teenager who probably couldn't even drive yet. In 1879, 14-year-old Pim Mulier (basically the Dutch equivalent of a sports influencer before Instagram existed) founded Haarlemsche Football Club (HFC). While today's teens are busy creating TikToks, young Mulier was casually kickstarting Dutch football history.
Plot twist: Mulier wasn't done with just football. This overachieving teen went on to become the Netherlands' ultimate sports hype man, introducing everything from tennis to field hockey. Think of him as the Dutch version of that friend who's always trying to get you to try new workout classes – except he changed an entire country's sporting culture.
Fun fact: HFC started as a cricket club before switching to football in 1883. Imagine explaining that pivot to today's investors: "So we're transitioning from cricket to this new thing called football..." 🏏➡️⚽️

MEME OF THE DAY
Can someone leave Ten Hag alone? He’s starting to look like a genius now.

WHO WILL WIN?
PSV vs Go Ahead Eagles |

WHAT DID YOU THINK OF TODAY'S NEWSLETTER? |